Working on Purpose Is the Magic of Success...by Brian McDermott on 07/06/11
I first posted a link to this video in 2010. I watched it again today, thinking about making it assigned viewing for a board of directors I'll be working with later this month. I was struck three years ago, and I am inspired again today by the pertinence of the message... People don't buy what you do, they buy why you do it...
The video is TED's standard 18 minutes long. It's persuasive. I came
away with a page of notes and a new clarity about why we do business at
GrowthWorks the way we do -- because we really believe in the need to
raise the value placed on the people side of the equation for business
Make a Difference,